Are you struggling to design a mobile marketing campaign that includes all of the major strategies? Here are some tips to help you on your way to mobile marketing success.
Have a telephone number database to assist your mobile marketing efforts. Avoid adding nothing but mobile numbers to your database. The reason is you must have their permission before you begin doing this. This can be done either with a Web form or having the person text you with a given short code you gave them.
Don’t send random messages to your customers. If you contact your customers, make sure you are contacting them with a purpose. Mobile marketing has been known to fail when businesses become too casual with their text messages. Customers demand information in the marketing texts they receive.
Work for your customers. It’s crucial to know what your customers want. When you are applying your services in a manner that is not in line with the desires of the customer, you are unlikely to see much profit. In order to be successful, you need to do your homework and know all that you can about them.
Successful standalone mobile platforms need a home base. Your mobile marketing efforts should be directed at pushing people toward your home base, or helping them keep in touch with those already familiar with your home base. Do not develop your business solely on a mobile platform.
Analyze the ups and downs of your first mobile marketing campaign before you launch a second one. Instead of measuring the success of the marketing by the number of new sales, look at the longevity of the campaign. To build a plan you will want to look far into the future.
If you have a social network page for your business, link to it on your main business webpage. Different customers will come from different referring sites, and you do not want to limit their ability to find you easily.
While mobile marketing is an effective way to connect with your customers, it is important to develop campaigns that work across multiple platforms. The one you choose has to function on any mobile device, otherwise technical issues may cause you to lose opportunities.
Consider using a test market to try out your mobile app before going live with it. This will help you to be sure that the app is something your customers can use and appreciate. Without a usable function for existing or prospective customers, no one is likely to use it.
For your mobile site’s landing page, try using A/B testing. Testing is as essential to the mobile world as it is on traditional websites because this lets you see what works. Come up with two versions of landing pages and see which nets more transactions. Proceed to move forward using the most successful one.
Good mobile marketers take advantage of the location effects available. Your mobile customers can use their phones to quickly locate your store. This gives you new ways to market based on location that you can’t otherwise use. Take time to think over the implications this has for your business and ways you can achieve a profitable location-aware strategy.
Mobile Devices
Have maps and directions on your mobile website to make it more mobile friendly. Navigation is one of the most common things that people use mobile devices for. Be sure your customers can locate you and connect with you easily. Make sure that all of your maps are clear on mobile devices, along with being found easily in mobile searches. Also, add a link that can take the viewer to Google Maps if they need turn-by-turn directions.
Gather information on your audience. If you assume you already know their needs, you’re probably going to end up wasting money on your mobile marketing strategies. Before you spend a penny, determine the preferences of your potential buyers. Which are they more likely to use: their cellphones or their computers? Do you know what operating systems their phones use? Learn about your potential audience, and you’ll be better able to reach them.
Make all of the marketing emails that you send mobile friendly. Doing so means your campaign is likely to be more successful in reaching your customers. Open your messages on different mobiles to make sure they are accessible to everyone. You could also include phone numbers in your emails with a click feature to complete the call, and be sure any provided links are easily viewed on mobile phones. Many people only look at their email on their phones now, so when you draft your emails it is important to keep this in mind.
Your mobile marketing campaign should be compatible for use with a multitude of hand-held devices. You must take into consideration many mobile devices when you are creating a mobile marketing campaign. You need to write a script that can be used across all devices to get the most out of your campaign.
Evaluate your message with a usability test. You need to be certain that customers can see the stuff you are sending to them. Ask people you know who own different mobile devices to let you send out some test messages and see how they look.
Try sending out reminders of your big events a couple of hours beforehand. Contacting your customers and reminding them about sales will keep the event fresh in their minds.
Register your business on all the social networking pages. This helps your business get found. When you start your business social media pages, focus on the basics. You can always branch out later. Setting up profiles on Facebook and Foursquare is a good starting point.
Now you can see how, even with a multitude of mobile marketing methods, they all share some fundamental features. Where the techniques vary is in how they are applied and which technologies they use. When trying to decide which method will work best for you, you will want to use common sense and research. With these two tactics involved, you should be able to tell which one will fit well with your business and with your budget.
