magnify
Home Google Marketing Maps Bad Reviews Got You Down? Try These Reputation Management Tips
formats

Bad Reviews Got You Down? Try These Reputation Management Tips

TIP! Offense is the way to prevent reputation decay. Ensure that lots of people post positive reactions and feedback if you want to drown the negative voices out.

When there are two companies that sell the same thing, the company that has a better reputation will always get more business. They trust your company when its reputation is good. This is why people send their money. If you’re interested in improving your business reputation , continue to read this article for some great tips.

TIP! Make sure that your unhappy customers are not ignored. Working to better a customer’s bad experience will show them that their satisfaction matters.

Always offer great follow up to your customers. This is really true if your business is bigger. Your customers need to know they matter personally to you. Consider following up with them with automated systems you put in place. You may also provide a feedback form with their purchase.

TIP! In order to build your company’s reputation, you should optimize your website with a good search phrase. Typically, that is simply the name of your business.

The best way to deal with any online negative content is to prove a good defense. Make sure there are many positive comments about your brand so they will drown out whatever negative comments pop up. Be sure you’re posting content that’s positive about your brand so it will keep things fresh, and negative feedback is going to fall away in the search engine’s listings.

TIP! Watch social networks all the time. According to Arnold Worldwide, a majority of consumers expect companies to respond to their inquiries and comments that they post in social media.

Make sure you are a personable online presence. You can’t just post status updates or tweets without interacting with followers. Answer questions and respond to comments in a timely manner. If something is brought up that you are unsure of, let the person know that you value their opinions, and you will get back to them shortly with a solution.

TIP! Always continue to learn about your business. This keeps you in good standing so that the info you give out is the very latest.

Do what you can to make an unhappy customer happy. You can show all your customers that you care when you turn one individual customer’s bad experience into a positive one. If you’re doing this on the Internet, it’s even better. Potential customers can see your efforts and will want to work with you.

Social Media

TIP! If you find non-factual information about your company online, consider petitioning the owner of the site. You can have this information removed.

Keep an eye on social media pages. Most customers will expect companies to answer questions on social media websites. Be sure that you’re replying fast, preferably in a couple of hours at least. Because many business are not vigilant in responding, your promptness in response can make your business stand out.

TIP! As you grow your business, you will get increased customer interaction. With this you’ll have to deal with complaints sometimes, and this is why you have to be sure you take on every customer complaint.

Make sure promotions or sales that are private stay that way. This is key, particularly if you use large discounts as a tool to resolve customer complaints. You don’t want to have an influx of complaints from people that are only trying to get free products or services.

If there is any information online that isn’t true, you can ask the site owner to remove it. If you can prove the information is actually libel, you’ll win.

Reputation Management

TIP! Watch what you share online. It could be used at a later date against you, so be careful.

There are companies out there that are trusted and can help you with reputation management . There is so much to monitor that you may not have time to do it all on your own. Hiring a reputation management company will help ensure that your company’s reputation remains intact.

TIP! Many sites post fake reviews all over the Internet, and your competitors may be doing this. Resist the temptation to join them.

You need to develop the right expectations for your business. This includes being honest with customers and effectively dealing with issues. Your transparency will foster trust and play a major role in supporting your good reputation.

TIP! Take a look at search results each month. Google your company name and browse the results very carefully.

If your company is at fault in a dispute, own up to it. There is no sense in trying to fool your customer base. Instead, admit the mistake and apologize sincerely. Usually, a customers can forgive you. You can increase the chances by offering something more for the error.

TIP! Don’t rush when defending your firm. Make sure that you understand all sides before you say anything.

You should look at all places online where people may be discussing your company. Be familiar with the venues people use to post commentary. Try positing links to positive reviews and comments on your site, and make sure you quickly respond to criticism.

TIP! You are sure to feel twinges of irritation when you spot negative comments online. Take the time to think about it before you react.

You may see that certain competitors are using fake reviews to beef up their reputation. Do not go this route. Not only is it a bad way to do business, in some states it can be a criminal offense.

TIP! Reputation management sometimes means you have to take on comments that are negative in a way that’s straightforward. Do not remove negative feedback, address it calmly and honestly.

If you’re selling services or products, offer a guarantee of money back without asking any questions. This is an important part of having a good customer experience. Whenever a customer returns a product he bought, you might not have a profit margin from that item anymore since you can’t resell it as new. However, your corporate reputation will be seen as positive.

Negative Content

TIP! Find ways to do something extra for your customers. It shouldn’t take a lot of resources or time, but it will positively impact your customers.

Make sure each month you go over your search engine results. Run your company name through a search engine and read the comments you find. Don’t leave any negative content or comments on your site. Be aware of negative content at all times. Mitigate as needed.

TIP! Try to form relationships with your customers. All customers like a personal touch.

It takes a great deal of work to effectively manage the reputation of a company. If you have a reputation that does poorly, it’s a good thing to do your damage control fast. A company that does a poor job of managing its reputation is going to lose customers. Therefore, keeping a good reputation is crucial.

 
 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
Comments Off on Bad Reviews Got You Down? Try These Reputation Management Tips  comments