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Facebook offers numerous opportunities to connect and communicate with new and existing customers. People love to use social media sites to communicate, so they are rapidly growing. This can work to your advantage if you use Facebook as a business marketing tool.

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If your site has a blog, include a summary and then link the posts automatically via your Facebook. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.

Facebook Ads

Consider buying a few Facebook ads. Posting to your page will only get you so far. Purchase Facebook ads to expand your business. They aren’t pricey and they can help.

Utilize custom tabs. These allow for increased organization, making your page very user friendly. For instance, your current giveaway can have its own tab that lets your followers know how things work.

Be very carefully about the updates you post. People don’t want to be flooded with sales jargon or spam. Your updates ought to be entertaining, helpful and educational. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience something similar.

Try to add value and relevancy to each of your Facebook posts. Your followers should learn something from what you post or they should be entertained in some way. You don’t want to “sell” your customers too often because this will irritate them.

It is important to get input from your fans. People love feeling important and in-the-know. Get customers involved in decisions with your company or brand. For example, if you blog, ask readers to suggest post topics.

Make it where your fans can share on your page. The more valuable your content, the more likely people are to read it. Facebook lives on sharing and interacting with others. When you spend the time necessary to provide useful content, your fans will spread the word and it will all be worthwhile.

It’s vital that your audience is frequently updated via your Facebook page. Do not post more than five times a day with updates. Make sure your updates are content rich and are filled with information that your customers and followers would like to read.

Allow clients to post comments and thoughts on your page at all times. You may think that you can use this to keep people from posting bad things, but in the end it will make people think you’re not interested in their comments.

You should always make sure your profile is up to date. Whenever there are changes in business information, change it on Facebook. Having an updated page is helpful to customers interested in all you offer. Changing the look of your page can also keep it looking fresh.

Don’t use Facebook Update too often. You can send messages to followers. However, only use this for truly important news and events, such as times of emergency, etc. It is not for promotions but for actual news that should be brought to your followers’ attention.

Don’t forget about event sharing on Facebook as a part of your marketing strategies for your company. For instance, create an event anytime you go to a trade show. This will inform your customers of the event. Facebook will even take care of all the reminders!

Just because you have a lot of followers does not mean your marketing scheme was a huge success. Your main priority should be those people who are either going to buy your goods or pass on your business details to their family and friends. Look at your conversion rate to get an idea of how successful your campaign is.

Think about Facebook matchmaking as a way to market your brand. Sometimes, you may be able to get two people to hook up through Facebook. Don’t wait this out and take action quickly. Bring two people together and every time they share their story, your brand will be mentioned. All the while, they will be promoting you through Facebook.

Take advantage of Facebook’s check-in feature if your business has a storefront. Let fans update their status through checking into your store. This option will spread the word about your store by informing friends of your followers who are not followers themselves.

Always remember that it’s sometimes impossible to correctly read the intended tone of a post. Post quality information that your followers will want to read; otherwise, they may lose interest in your page.

If you can, hire someone to manage your Facebook page. You need daily interaction to keep people invested in you. If your followers like the post, they can share it to be viewed by other friends, as well.

Put a Facebook plug-in on your site. Certain blogging formats allow you to integrate the element simply, but you can also do it with code. Use the plug-in to link to your Facebook page, list your subscribers, or provide updates.

Facebook Marketing

Understand that success with Facebook marketing is going to take time. Don’t expect to be an overnight success. The recipe for Facebook marketing success is simple: increase your fan base, then provide your followers with useful information so that they want to come back often. You will be rewarded for your efforts eventually.

Are you going to use what you’ve learned here to help you make your business grow? Everyone loves social media and you can take advantage of this and use Facebook as a marketing tool. Try these tips out, and you’ll be closer than ever to reaching your target audience.