A strong Facebook presence is a great tool for connecting with customers and promoting your brand. But, prior to beginning your Facebook marketing campaign, you have to find out more about it. Look over the following Facebook marketing advice prior to beginning your campaign.
If you want to interact with your customers then you need to reply to the things they say to you on Facebook. This means you’ve got to monitor your wall regularly. It is especially important to reply if the comment needs customer service support or a complaint is brought to light.
Never let a Facebook page get overridden by spam. You can monitor your page with certain tools, even when you are not online. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.
Consider Facebook to be a platform in sharing content. Facebook isn’t just for chitchat, it can also be a serious content platform. Treat it as such. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. You’ll find that Facebook tends to drive a lot of traffic!
Use the custom tabs to maximize your Facebook marketing efficiency. These allow for increased organization, making your page very user friendly. For instance, if you have a contest going, a tab for that can be included.
Facebook Pages
Don’t forget to discuss your business on other Facebook pages. You can gain attention from others’ Facebook pages. Make sure you’re seeking the right kind of attention. Only post on another person’s profile page if you’re sharing something valuable. Do not engage in spamming of any sort.
If you have a company that doesn’t have a lot of customers all the time, like a car dealership, then you don’t need to get a business page on Facebook. Random customers have no incentive to keep up with your posts. Facebook ads that target customers with a specific interest may be a better bet.
Provide sign-up forms on your business’s Facebook page. Provide something of value for anyone who registers or signs up, to create an ongoing interaction with interested people. Offer something valuable in return for signing up, or create a sweepstakes which requires that information for entry.
Do not assume that Facebook is your best option for social media marketing . While it is an incredibly popular concept, different demographics prefer different social media websites. Research and make sure your target audience is using the site as much as you think they are.
Be careful of sharing any update that’s totally alien to your brand’s typical messaging. You might be tempted to talk about current events or share a more personal update, but keep in mind that these topics might not interest all your subscribers. Post anything of a personal nature using your individual Facebook profile.
Try to put some personality in your brand. If you make a bunch of posts that aren’t interesting them people will associate that with your brand. Be professional, but show some personality as well.
Leadership opportunities are something you should be looking for. Facebook is something you can use to your advantage if you want to build leadership within your niche. Find opportunities to answer questions, and look for moments to post comments related to what you know best. This gains exposure for the brand, which will lead to more fans.
Define why you need a Facebook page. Don’t create one just to say you have it. Are you creating it to get a message to your customers? Or do you have it for them to stay in touch with you? Facebook can help increase both communication and sales with current and new clientele; this is different to just keeping the customers that you already have.
Post Pictures
Put pictures on your Facebook wall, but make sure they are professional. You want your followers to equate your business with professionalism, not amateur hour. If you post pictures, use a good camera and only post pictures that are professional.
Brand your Facebook page like you do your website. For instance, if your website used royal blue, then use royal blue in your Facebook page design, too. It will assist people with relating it back to your brand. Making it different can confuse loyal customers.
Ask customers for reviews you can post on your Facebook page. Folks who want to know about your offerings enjoy reading the things that other people say regarding your products and service. Having customers that post what they experienced with your business onto you Facebook profile will assist potential customers when they want to decide whether or not to go with your company.
Get people interested in your business by creating contests through Facebook. Have people perform certain tasks to earn entries into the contest. They could like your page, subscribe to your email updates, or post pictures using the product. After a specific amount of time has elapsed, choose a winner based on certain criteria.
Learn all you can about how Facebook functions. The better you understand everything about it, the more capable of taking advantage of the features you will be. Simply use the information provided in the Facebook help center to find out information that few users know. This is an advantage that pays off in the end.
Now that you’ve read this article, you should understand the basic requirements for running an effective Facebook marketing campaign. You can use the tips above to develop strategies that will make you successful with your niche audience. Make sure you spend time learning about different marketing strategies with Facebook.
