One of the newest ways for businesses to be seen is mobile marketing . Use the following helpful hints to make yourself more familiar with mobile marketing , and how it can be advantageous to you.
Focus first on building a customer base and securing their numbers for your database. Do not just add random cell phone numbers when you are constructing a mobile marketing database. You want to be sure the people receiving your messages did actually sign up for them. This can be done either with a Web form or having the person text you with a given short code you gave them.
Qr Codes
For the most technologically savvy customers, include QR codes on all printed advertisements. This makes it easy for smart phone users to access your site and use your coupons. Have the QR codes on collateral like catalogs, business cards, posters, and brochures. With easy availability, customers who have a need or desire for your services and products can reach out to you through the QR codes.
Write the minimum text necessary to get your point across when it comes to your mobile site. Long articles and pages that were written to add more keywords in are ineffective. In the mobile marketing universe, brevity is highly prized.
Make sure you send text messages at reasonable times. Even your very best customer will be irritated by receiving a text message in the early morning or late at night, no matter what the message says.
Remeber that viral ads will have the most impact. The person may spread your word to their friends, increasing the effect of your mobile marketing outreach.
Professionals will often take their mobile marketing strategy in small steps. This should be something you do as well. Start with texting, then go to calling, then to videos and so on. This helps expand your network. Use all available resources to improve your approach.
Text abbreviations are not for mobile marketing campaigns, as not every customer will be familiar with their meanings. If an individual doesn’t understand your ad, they won’t look at it, resulting in you losing a potential customer.
A short, dedicated code is best. It is more of an expense, but it gives you better brand protection. Dedicated short code also offers you some legal protection.
Consider using a test market to try out your mobile app before going live with it. This will help you to be sure that the app is something your customers can use and appreciate. Potential customers have no use for junk apps that serve no useful purpose or interesting function.
Try A/B testing with your mobile landing page. Testing is vital for the mobile world just like it is for web sites. This is crucial so you understand what’s working incorrectly on your mobile site. Have two versions of your page and see which gets the highest number of conversions. After testing the two pages, use the one that is most successful.
Qr Codes
Use QR codes to expand your branding and to entice customers. These codes make sharing coupons, promotions and discounts easy for you and fun for your customers. It is simple to capture these with a phone, and they are not hard to use. With QR codes you are able to reach your customers quickly and easily with relevant information.
Use your normal website to drive traffic to your mobile website. Use your website to advertise your mobile sites and smartphone apps. Doing so will let your customers stay in touch with you when they are traveling or away from home.
Don’t drive your customers crazy with too many offers. It is proven that customers respond best to offers that are sent out only a few times a month. Create a sense of urgency and let your customers know that failure to act may cause them to miss out on a great deal. If your customers feel they can get the same discount later, they will not buy right away.
Know what you want to accomplish before starting your mobile marketing campaign. You’ll need to figure out what exactly you wish to achieve and how you can get that outcome. Are you looking to monetize your existing customers more or are you attempting to get long term customer retention?
Mobile Campaign
Test your mobile campaign on as many platforms as you can. There are a wide variety of mobile devices that have to be considered when developing a mobile campaign. You are going to have to use scripting that is compatible across all of them to benefit from your campaign.
Send a message with a coupon code or a special discount. If a customer receives a message with a discount offer inside, they are more likely to come to your site to check out what it is that you are offering to them.
An important key in your mobile marketing plan is conducting a test to see how usable it is to end consumers. It is key to verify that your customers and other users will have access to view the information you provide. Send the message to your network of associates, family members and friends who will be your testers. Ask them to take a close look at the test message on their mobile devices, checking for readability and usability.
Promote your mobile campaign wherever possible. Use Facebook , Twitter, your site and your physical store (if there is one) for promoting. This will provide you with the exposure you are seeking, and give your brand the attention it deserves.
There will always be some way to sharpen your advertising. Also, you should always be aware of what is happening with your competition! Keeping your competitive edge is not easy, of course, but following some of these tips should help you gain the advantage.
